The Purpose Economy: STUDIO

Purpose-led insight, Strategy & community

Championing Founders and Building Brands in Sport, Outdoors & Health.

Our Studio

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The Purpose Economy Studio is a strategy studio built on the belief that Sport, Health and outdoor Culture isn't a demographic to target, but a lived world with its own codes, values and momentum.

The work focuses on helping purpose-led brands find where they genuinely belong within that world, translating that clarity into strategy across brand, content, partnerships and community.

  • We read what's actually happening across athletes, communities, clubs and category codes in sport, health and the outdoors.

    Then translate it into positioning, narrative and direction that lands - not generic marketing frameworks borrowed from outside the world they're meant for.

    Brand Positioning & Narrative.
    Purpose, Values & Belief System.
    Define your Audience within Sport, Health & Outdoors.
    Long-term Brand Direction.

  • The best creative talent in sport, health and outdoor culture, built around your brand.

    Assemble a curated bench of specialist creatives and produce work that matches the ambition of the strategy behind it.

    Content Systems Across Social & Campaigns.
    Video, Photography & Design Production.
    Creative Direction Rooted in Category Fluency.
    Talent Sourced for Sport, Health & Outdoors.

  • The right people, brands and moments, connected with purpose.

    Build partnerships on genuine fit within sport, health and outdoor culture, turning relationships into momentum that lasts.

    Athlete & Talent Partnerships.
    Brand Collaborations Within the Category.
    Community & Network Activation.
    Partner Sourcing Native to Sport, Health & Outdoors.

  • The people who make a brand's purpose real, brought together and engaged.

    Design and grow the community around your brand, turning audience into advocates who show up for what you stand for.

    Community Strategy & Engagement Model.
    Membership & Network Design.
    Content & Programming for Belonging.
    Long-term Community Growth Plan.

  • Real stories from the founders shaping sport, health and outdoor culture.

    Long-form conversations with purpose-led founders, athletes and operators, unpacking the mindset, mechanics and mission behind what they're building.

    Founder Interviews & Long-Form Features.
    Mindset, Mechanics & Mission Breakdowns.
    Video, Carousel & Substack Content Per Story.
    A Growing Archive of Purpose-Led Case Studies.

    Learn more.

  • Bringing you the very latest inforWhat's actually happening across sport, health and outdoor culture.

    Curated news and analysis from across the category, keeping founders and brands current on the shifts that matter.

    Weekly News.
    Trends Across Sport, Health & Outdoors.
    The Latest Industry Innovation.

    Learn more.

LEARN MORE

The Work

  • PIXEL FC ACademy

    Strategic lead for the Pixel FC Academy - a collaboration between Google Pixel and The Powerhouse Project.

    The programme was designed to empower the next generation of women in sports media through football, creative education, and mentorship.

  • FOUR BODY

    Growing the Four Body from the ground up. Four Body is a natural body care brand built by athletes for athletes.

    We worked to launch the business in the UK by developing a credible, sports-focused, athlete-approved brand that speaks the language of movement culture in London.

  • NSLB

    Partnered with NSLB - one of London’s most culturally influential athleisure brands to elevate community impact, brand collaborations, and long-term growth strategy.

  • Nike Running

    Launched Nike’s new brand direction with a hyper-local focus on inspiring young people in Peckham to run, move, and own their streets through sport.

  • adidas GLITCH

    Community and Cultural Lead for adidas GLITCH, built credibility within London’s football scene, leading partnerships, influencer strategy, and App content.

    A key moment was co-creating with Claire Rafferty, the first woman to wear the GLITCH boot, helping the project achieve new cultural relevance and engagement.

  • The OutRunners Marathon Academy

    Co-created The OutRunners Marathon Academy - powered by Nike, in partnership with Run Crews cross London and ProDirect Running.

    The goal of the project was to help diversify marathon running in London by supporting 150 first-time runners from underrepresented communities with expert coaching, gear, race access, and holistic wellbeing support.

  • Coaching queens

    Created the Coaching Queens Programme, a collaboration between The Powerhouse Project, Right to Dream, and Nike, empowering the next generation of female football coaches in Ghana and Egypt.

  • BADU

    BADU

    Partnered with BADU to evolve their marketing strategy – sharpening brand positioning, amplifying community impact, and creating a cohesive storytelling framework to engage partners, participants, and supporters.

  • UEFA B Prep Programme

    Led The Powerhouse Project’s UEFA B Prep Programme, from concept to delivery.

    The programme is now embedded into The FA’s long-term strategy to develop and elevate the next generation of female coaches.

  • Pitches in peril

    Supported Football For Future on a landmark report uniting World Cup players, scientists, and football fans to reveal how climate change is reshaping the game - from threatened pitches to rising player advocacy and fan action.

  • PANA

    Strategic Consultant for Pana, helping to develop a compelling brand partnerships strategy for growth.