Purpose-led insight, Strategy & community

The Purpose Economy

An ecosystem designed to champion founders and grow purpose-led businesses in Sport, Outdoors & Health.

The Work

  • PIXEL FC ACademy

    Strategic lead for the Pixel FC Academy - a collaboration between Google Pixel and The Powerhouse Project.

    The programme was designed to empower the next generation of women in sports media through football, creative education, and mentorship.

  • FOUR BODY

    Growing the Four Body from the ground up. Four Body is a natural body care brand built by athletes for athletes.

    We worked to launch the business in the UK by developing a credible, sports-focused, athlete-approved brand that speaks the language of movement culture in London.

  • NSLB

    Partnered with NSLB - one of London’s most culturally influential athleisure brands to elevate community impact, brand collaborations, and long-term growth strategy.

  • Nike Running

    Launched Nike’s new brand direction with a hyper-local focus on inspiring young people in Peckham to run, move, and own their streets through sport.

  • adidas GLITCH

    Community and Cultural Lead for adidas GLITCH, built credibility within London’s football scene, leading partnerships, influencer strategy, and App content.

    A key moment was co-creating with Claire Rafferty, the first woman to wear the GLITCH boot, helping the project achieve new cultural relevance and engagement.

  • The OutRunners Marathon Academy

    Co-created The OutRunners Marathon Academy - powered by Nike, in partnership with Run Crews cross London and ProDirect Running.

    The goal of the project was to help diversify marathon running in London by supporting 150 first-time runners from underrepresented communities with expert coaching, gear, race access, and holistic wellbeing support.

  • Coaching queens

    Created the Coaching Queens Programme, a collaboration between The Powerhouse Project, Right to Dream, and Nike, empowering the next generation of female football coaches in Ghana and Egypt.

  • BADU

    BADU

    Partnered with BADU to evolve their marketing strategy – sharpening brand positioning, amplifying community impact, and creating a cohesive storytelling framework to engage partners, participants, and supporters.

  • UEFA B Prep Programme

    Led The Powerhouse Project’s UEFA B Prep Programme, from concept to delivery.

    The programme is now embedded into The FA’s long-term strategy to develop and elevate the next generation of female coaches.

  • Pitches in peril

    Supported Football For Future on a landmark report uniting World Cup players, scientists, and football fans to reveal how climate change is reshaping the game - from threatened pitches to rising player advocacy and fan action.

  • PANA

    Strategic Consultant for Pana, helping to develop a compelling brand partnerships strategy for growth.

Our ECOsystem

  • Clarity and direction for brands that want to grow with purpose.

    Define a sharp strategy, an authentic voice and design the structures that support sustainable growth.

  • Ideas that connect culture, sport, and wellness with real meaning.

    From global campaigns to grassroots storytelling, I bring together trusted creative talent to craft work that builds resonance and lasting relevance.

  • Empowering businesses and communities to scale with confidence and integrity.

    I help connect aligned brands, movements, and opportunities - activating growth through collaboration and local engagement.

  • Insights and interviews from purpose-led founders

    Long-form conversations with the founders, athletes, and operators - unpacking the mindset, mechanics, and mission behind what they're building.

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  • Bringing you the very latest information from across Sport, Health and Outdoor culture.

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